It could be easily operated one-handed, and it had bristles on the side of the dustpan to aid in cleaning the tool. He listed out the benefits of the WISP as eliminating the hassle of physical strain from the broom. So what was the solution? His product, of course. He seemed even more tired of struggling to get that last bit of dirt into the dustpan. Eben was tired of having to bend down to pick up the dirt. He described how annoying and straining sweeping was both on your back and in your arms. Instead of sweeping, that action would now be called WISPing. He said that he reengineered the broom and the dustpan to make them more efficient and easier to use. He called his product a category disruptor. Eben points out that sweeping has not changed significantly in centuries. Eben began to introduce the WISP as a new way of cleaning. He went into the details of his business. He introduced himself, and unlike most visitors to the tank, he didn’t start by listing what he wanted from the Sharks. Would the Sharks be as impressed? WISP on Shark TankĮben Dobson III, the founder of Wisp Industries, walked out onto the legendary Shark Tank stage. The product, an alternative to the broom, attracted the attention of 22 investors and got millions of dollars in sales. According to his website, he earned the nickname WISP by being able to hit a golf ball to its target from over 300 yards while being slight in stature. Wisp was in business for almost six years before seeking investment from the Sharks.
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